The Global Bachelor’s Degree in Marketing and Commercial Management is defined as an exclusive international program for students who join this specific group. Students have a unique opportunity to access highly prestigious international universities in their field of study, where they will take several course modules:
- In the 3rd year, as part of their Study Plan, students, will spend six months at one of the European universities with which we have an agreement.
- In year 4, students can choose between spending six months at University of California, Berkeley (US) or Pace University, New York (US).
This Degree is intended to meet the real needs of companies within the area of strategic business management and planning, where efficient leadership is essential to ensure the survival and development of businesses in the shifting global economic climate. Students will develop the knowledge and competencies they need to devise the strategy of a business, propose and lead national or international marketing projects, and define the commercial policies of a company.
This Bachelor’s Degree also trains students to become professionals with excellent management and leadership skills, a creative and practical approach to the current environment, an international perspective on the business world, and a great capacity for doing business.